Signcorp Identity
2002
Signcorp, a signage design and manufacturing firm aimed at the corporate sector, needed to modernise their graphic identity with a view to replacing their white/grey/blue colour scheme and dated, conservative image.
The primary objective was to build a strong brand communicating the creative aspects of the business. However, market niche and company services also needed to be highlighted. The brief covered stationery, vehicle graphics, building signage and work shirts.